When we set off on our cruise, I had envisioned that somehow, someway, I would run across my next opportunity (of the paying sorts). It would be big and bold and obvious. It didn’t quite happen that way. Admittedly, I didn’t put much effort into looking; I was busier searching out fish and conch and sea glass. Back where we started from, I realized I was going to have to MAKE that opportunity myself.
The brainstorming began. I made a list (I know, I know, you’re surprised by that), anyway, I made a list of what I was good at, what I liked, and what could bring a real income. Let’s be honest, that last one is important. I whittled and waffled and eventually came up with what seems so obvious to me now- to become a technical copywriter for the marine and boating industries.
I am thrilled to announce my company, Voyager Ink.
So, what do I do as a technical copywriter?
I work with businesses and organizations to help them write content that gets results (as opposed to writing for entertainment or journalism). Sometimes the goal result is a sale; sometimes it is a sign-up. Sometimes it is as abstract as increasing confidence or awareness in a product or service. There is a mix of art and science in finding the perfect arrangement of words powerful enough to persuade. That is what I do, and I enjoy the challenge.
Where does the ‘technical’ come in?
In some cases, the subject is data-heavy (think solar controllers or chemical characteristics of caulks). The technical information needs to be distilled down until it is comprehensible and useful. In other cases, it is simply understanding the unique environments in which a product will be used and having the ability to connect with a specific audience in a way that a generalist copywriter may struggle with. When the subject gets a bit more nautical than sailing off into the sunset with rum-punches in hand, I don’t mind getting down and salty. Am I an expert of all things marine? Nope, not at all. That’s not my job, and I will leave that claim to the businesses themselves. I simply use my experience to ask the questions needed and do the research required to present my clients’ data in a clear and compelling manner. My job is to make the words work.
Call me nerdy, but I even enjoy writing Standard Operating Procedures (SOP’s) and user guides, a spill-over skill from my clinical and forensic laboratory days. In fact, for a short moment, I even thought about writing for the laboratory niche instead. But, if you are reading this here, you know my soul belongs to boats and the waters they float in. I’m keeping it salty all the way.
So, that’s it! An overview of my new portable profession. The learning curve to starting a business has been steep. A few times I’ve felt winded. (FYI, creating a website is NOTHING like creating a blog.) It’s also been fun. I’m confident in my foundation and new career choice. I know there will be bumps, it’s inevitable. Kind of like sailing, I guess, running aground will happen. You get off, get in the channel, and keep on going. Right?
Want to know more about Voyager Ink? Check out the (still in progress) website.
If you’re a business owner, and are curious how I can help you make the most of your written content, send me an email. Let’s chat.
P.S. If you are reading this and thinking, “Yikes, I’ve read this blog. The girl can’t even spell…” You’d be perfectly correct in your observation. When I started this blog, I took advice from a sailor just completing her circumnavigation, and she told me not to be so busy writing about what happened that I miss what is happening. That night I gave myself permission-in writing of course– to not edit this blog. It’s a dumping ground for unedited emotion, and opinions, it is filled with typos and run-on sentences. Maybe I regret that a bit now, but it is what it is. It captured my raw memories and communicated well enough to make new friends. And, I watched the sunsets. I could go back and edit, or, I could keep moving forward.
What I am getting at is, my professional writing is edited. A lot. This blog is not.